Clarion hotels, the mid-segment brand of Choice Hospitality, developed and promoted by Inovoa Hotels & Resorts Pvt Ltd (a joint venture between Asian Hotels (West) Limited and US-based real estate company Hillwood) is on a major expansion drive in India. Currently operating a 150-room property in Whitefield, Bengaluru, Clarion will soon set up properties in Pune, Lonavala in Maharashtra and Greater NCR region of Delhi. The property in Pune will be operational by early next year with 100+ rooms. The brand is considering cities like Nagpur, Kolkata, Goa and Chennai for its further expansion.
Talking about the expansion plans, Sandeep Gupta, Executive Director, Asian Hotels (West) Limited said, “With the improving number of tourism figures and surge in corporate travel, the demand for room supply is increasing in the market. The potential for mid-segment brand in India is huge and is growing at strong pace. We are looking at establishing Clarion as a well known and preferred mid-segment brand in India. The room tariffs for all the properties would range from USD 100-200.
